Protect your family.
₹1 crore cover from ₹500/month.
A term plan is the most important financial product you'll ever buy. If something happens to you, your family should never face financial hardship. We help you find the right cover at the right price — in Tamil or English, with zero pressure.
Find your number
How much life cover do you actually need?
Use this calculator to estimate the right term insurance cover for your family — based on your income, loans, and future expenses.
Types of plans we offer
Life insurance plans explained simply
There are 5 types of life insurance in India. Understanding each one takes 2 minutes — and it could save you from paying for a plan that doesn't fit your actual need.
Pure term insurance
The simplest, most affordable, and most recommended life insurance plan. You pay a fixed premium for a chosen period. If you pass away, your nominee gets the full sum assured. No maturity benefit if you survive — but the protection is unmatched per rupee spent.
✅ Best for: Anyone with dependants — spouse, children, parents or ageing family members
🛡️ Get term insurance quote ↗ULIP — Unit Linked Insurance Plan
A ULIP combines life insurance with market-linked investment. A portion of your premium goes towards life cover; the rest is invested in equity or debt funds of your choice. Returns are market-linked and not guaranteed. ULIPs have a mandatory 5-year lock-in.
✅ Best for: Investors who want insurance + market-linked savings in a single product
Know more about ULIPs ↗Endowment plan
An endowment plan pays out the sum assured either on death or at the end of the policy term — whichever comes first. It combines guaranteed savings with life insurance protection. Returns are lower than mutual funds but come with life cover built in.
✅ Best for: Conservative savers who want guaranteed returns with built-in life cover
Know more ↗Money back plan
A money back plan pays out a percentage of the sum assured at regular intervals during the policy term (e.g. 20% every 5 years), with the remaining balance paid at maturity. Provides liquidity during the policy period unlike an endowment plan.
✅ Best for: Investors who want periodic cash flows aligned with life goals (child's education, marriage)
Know more ↗Making the right choice
Term insurance vs traditional plans — which is right for you?
This is the most important decision in life insurance. Most financial advisors recommend term insurance + separate investments — here's exactly why.
| Factor | 🛡️ Term insurance | 📊 ULIP / Endowment / Money back |
|---|---|---|
| Purpose | Pure protection for your family | Insurance + savings/investment bundled |
| Cover per premium | Very high — ₹1Cr for ₹500–₹700/mo | Very low — same premium buys ₹5–₹10L cover |
| Maturity benefit | None — no payout if you survive | Yes — sum assured + bonus / market returns |
| Returns on investment | Not applicable | 4–8% (often lower than inflation) |
| Transparency | Fully transparent — pure risk premium | Complex charge structure (allocation, fund mgmt charges) |
| Flexibility | High — can increase cover, add riders | Low — fixed premium and term |
| Ideal for | Everyone with dependants | Specific goals with low-risk savings preference |
| Tax benefit on premium | Section 80C up to ₹1.5L | Section 80C up to ₹1.5L |
| Tax benefit on payout | 100% tax-free (10(10D)) — no limit | Tax-free only if premium ≤ 10% of sum assured* |
| Recommended approach | Buy term insurance for protection | Use mutual funds separately for wealth building |
Enhance your cover
Optional riders — boost your protection at low cost
Riders are add-ons you attach to your base term plan for an additional small premium. They can significantly enhance your protection for specific risks.
Critical illness rider
Pays a lumpsum on diagnosis of a critical illness (cancer, heart attack, stroke, kidney failure etc.) — regardless of survival. Use the payout for treatment costs, lost income, or lifestyle changes.
💡 Recommended for: Everyone. Critical illness treatment costs have risen dramatically in India — AIIMS-level costs for cancer can exceed ₹10–₹20 lakh.
Accidental death benefit rider
Pays an additional sum assured (over and above the base cover) if death occurs due to an accident. Doubles your family's payout at a fraction of the additional cost.
💡 Recommended for: Anyone who drives regularly, travels frequently, or works in a physically demanding occupation.
Permanent disability rider
Pays regular income or a lumpsum if you become permanently disabled due to accident or illness and can no longer earn. Your future premiums may also be waived.
💡 Recommended for: Primary income earners, especially those in high-risk occupations or with young dependants.
Waiver of premium rider
If you become critically ill, permanently disabled, or lose your income, the insurer waives all future premiums — but keeps your policy fully active. You stay covered even when you can't pay.
💡 Recommended for: Self-employed individuals and sole breadwinners with long-tenure policies.
Income benefit rider
Instead of (or in addition to) a lumpsum death benefit, this rider pays your nominee a regular monthly income for a chosen period. Especially useful for families who may struggle to manage a large lumpsum effectively.
💡 Recommended for: Families where the nominee may not be financially literate or is likely to mismanage a large lumpsum.
Return of premium rider
If you survive the entire policy term, all premiums paid are returned to you. Converts the pure term plan into a plan with a maturity benefit. Increases premium significantly but some prefer the psychological comfort.
💡 Recommended for: Those who dislike the idea of "losing" premiums if they survive — but note: investing the extra premium in MF almost always gives better returns.
Getting started
How to buy the right term insurance — step by step
Buying term insurance takes under 30 minutes online. But choosing the right plan takes the right guidance — here's the process we follow with every client.
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Calculate your cover need
Use our calculator above. A rough rule: 10–15x your annual income plus all outstanding loans. We'll refine this in our consultation.
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Choose policy term & pay frequency
Cover yourself until at least age 60–65 or until your youngest child is financially independent. Annual premium is cheaper than monthly.
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Compare insurers on claim ratio
The claim settlement ratio (CSR) is the % of claims paid by the insurer. Choose insurers with CSR above 97% — we show you the comparison.
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Disclose everything honestly
Disclose all medical conditions, tobacco use, alcohol habits, and family medical history. Non-disclosure is the #1 reason claims get rejected by insurers.
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Add riders if needed
Critical illness and accidental death riders are highly recommended. We'll guide you on which riders add genuine value for your situation.
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Tell your nominee everything
Share the policy document, insurer's claim number, and the process with your nominee. A policy your family doesn't know about protects no one.
Who we recommend
Top term insurance providers — claim settlement comparison
The claim settlement ratio (CSR) is the most important number when choosing a life insurer — it tells you what % of claims they paid in the last financial year.
| Insurer | Claim settlement ratio | Known for | Best plan |
|---|---|---|---|
LIC (Life Insurance Corp.) India's largest insurer |
98.62% | Government-backed trust, highest claim settlement, widest reach | LIC Tech Term |
HDFC Life Insurance Private sector leader |
99.39% | Strong digital experience, quick claim process, excellent riders | HDFC Click 2 Protect |
ICICI Prudential Life India's #2 private insurer |
97.90% | Competitive premiums, strong brand, wide hospital network for riders | iProtect Smart |
Max Life Insurance Consistently top-rated |
99.51% | Highest claim settlement among private insurers, great customer service | Smart Secure Plus |
Tata AIA Life Fast claim settlement |
99.01% | Known for quick claims, competitive premiums for non-smokers | Sampoorna Raksha Supreme |
SBI Life Insurance Trusted PSU brand |
97.05% | SBI customer trust, affordable premiums, strong rural reach | eShield Next |
Before you buy
8 critical things to know before buying term insurance
These are the details most people overlook — and the ones that matter most when a claim actually needs to be filed.
Buy early — premiums rise significantly with age
A 25-year-old gets ₹1 crore cover for ₹500–₹700/month. The same person at 35 pays ₹1,200–₹1,800/month. At 45, it's ₹3,000–₹5,000/month. Every year you delay, you pay more for the same protection. Buy as soon as you have dependants or liabilities.
⏰ Buy earlyNever hide medical history — it will cost your nominee dearly
Non-disclosure is the #1 reason life insurance claims get rejected in India. If you have diabetes, hypertension, a family history of heart disease, or have ever smoked — disclose it fully. Yes, it may increase your premium slightly. But a rejected claim when your family needs it most is far worse.
⚠️ Disclose fullyChoose a long enough policy term
Cover yourself at minimum until your youngest child is financially independent (typically until age 25) or until age 60–65, whichever comes later. A 25-year-old should buy cover for at least 30–35 years. Don't buy a 10-year policy thinking it's enough — your liabilities don't disappear in 10 years.
📅 Policy termName the right nominee and update it
Your nominee should ideally be your spouse or adult child. If you name a minor as nominee, appoint an appointee who will manage the funds until the minor turns 18. Review and update your nominee details after major life events — marriage, divorce, birth of a child, or death of the original nominee.
👨👩👧 NomineeCompare claim settlement ratio — not just premium
The cheapest premium doesn't always mean the best plan. A plan with a 95% claim settlement ratio means 1 in 20 claims gets rejected. Always prioritise insurers with CSR above 97%. Paying ₹100 more per month for a more reliable insurer is money well spent.
✅ CSR mattersTell your family where to find the policy
India has over ₹22,000 crore of unclaimed life insurance benefits — largely because nominees didn't know a policy existed. Store your policy document in a known location. Share the insurer's claim helpline number and policy number with your spouse or a trusted family member.
📂 Inform familyNever let your policy lapse — even for one month
Missing a premium payment and letting your policy lapse means you have zero cover — even if you've paid premiums for years. Set up auto-debit for your annual premium. A lapsed policy can often be revived but may require fresh medical underwriting, which can increase your premium or result in exclusions.
⚠️ Don't lapseReview cover every 5 years as income grows
Your income will grow. Your liabilities will change. A ₹50 lakh cover bought at 25 may be inadequate at 35 when you have a home loan, children's education costs, and a higher salary to replace. Review your cover requirement every 5 years or after major life changes and top up if needed.
🔄 Review periodicallyLearn from others
5 life insurance mistakes that can cost your family everything
These mistakes are common — and almost entirely avoidable with the right advice upfront.
Buying insurance for the wrong reason — investment returns
Millions of Indians buy endowment or money-back plans from LIC or other insurers because they want "guaranteed returns" and don't want to "lose money" on a pure term plan. The result: they get ₹10–₹15 lakh of cover when they needed ₹1–₹2 crore. Their family is massively underprotected.
✅ Fix: Buy term insurance for protection. Use mutual fund SIPs for wealth creation. These are two different needs — solve them with two different products.
Under-insuring to save on premium
Buying ₹25 lakh cover to save ₹200/month on premium is false economy. The difference between ₹25 lakh and ₹1 crore cover is roughly ₹300–₹400/month — less than the cost of one restaurant meal. If you need ₹1 crore and buy ₹25 lakh, your family faces a ₹75 lakh shortfall when it matters most.
✅ Fix: Calculate your actual requirement (use our calculator above). Don't let the premium amount drive your cover decision — let your family's financial need drive it.
Hiding medical conditions to get a lower premium
Some people hide smoking habits, diabetes, hypertension, or previous surgeries to get a lower premium. This is the most dangerous mistake in insurance. When your family files a claim, the insurer investigates thoroughly — and a single undisclosed condition is grounds for complete claim rejection, leaving your family with nothing.
✅ Fix: Always disclose everything. The premium increase for disclosed conditions is usually ₹100–₹500/month — infinitely less costly than a rejected claim. We help you find the insurer that is most accommodating of your health profile.
Delaying the purchase year after year
"I'll buy it next year." This is one of the most common — and most tragic — financial mistakes. Every year you delay, your premium increases. More importantly, if you develop a health condition before buying, you may face exclusions, higher premiums, or even rejection. There is no "right time" to buy term insurance other than today.
✅ Fix: If you have dependants, buy term insurance this month. You are uninsured every single day you delay. The process takes under 30 minutes online.
Not insuring the spouse — especially homemakers
Many families insure only the earning member and assume the homemaker doesn't need cover. This is wrong. The economic value of a homemaker — childcare, household management, elder care — would cost ₹3–₹5 lakh per year to replace. If a homemaker passes away, the earning member may have to reduce working hours or hire help, significantly impacting family finances.
✅ Fix: Both spouses should have life insurance cover. Term insurance for homemakers is available and is very affordable — often under ₹300–₹400/month for ₹50 lakh cover.
Complete your protection
Life insurance is just one piece of your protection plan
Health insurance
Cashless hospitalisation for your family. From ₹500/month for comprehensive cover.
Mutual funds & SIP
Build wealth alongside your protection. Start at ₹500/month, AMFI registered.
Motor insurance
Instant bike and car insurance renewal online. Compare and buy in 2 minutes.
Common questions
Frequently asked questions about life & term insurance
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